Tofu Branding

The goal of this project was to create a brand and create letterhead, a business card, a logo, advertising material, a brochure, and packaging. I decided to create a tofu brand because there are not (and definitely were not at this time) many creative branding ideas for tofu. I was also vegan when I was creating this advertising and was in tune to how limited some options can be for a vegan diet. Inside my brochure every page is dedicated to a different flavor of tofu that this brand produces and inside the packaging  of the tofu is an innovative and exciting recipe that uses the tofu with the flavor that is in that box. In my advertising pieces I compared the quality of this tofu to the perfected art, the timeless art, and the art that cannot be rushed, like origami.